The pictures of your space and make or break your Airbnb listing. You can have a great rental, but if your pictures don’t show it off, potential renters will bypass your listing.
Top-notch photography skills aren’t a necessity for taking great pictures of your rental space. We’ve shared 10 tricks that will help even novice photographers take great pictures that will attract guests to your listing.
1. Clean and Tidy
Make sure that the space is clean and tidy before taking any pictures. You want to prepare the space as if guests were about to arrive. Have it professionally cleaned and make sure to tidy up anything that may look “messy” in your pictures.
Pay attention to things like smoothing out the comforter, taking the remote control off the coffee table, and straightening the magazine stack on the desk. You don’t want anything to look too busy or cluttered; guests are attracted to open and clean spaces.
2. Make the Space Look Homey
Before you take pictures, stage your space as if a guest was arriving that day. You want everything to be clean, the comforters to be smooth, and the little details to be attended to.
Most prospective Airbnb guests are looking for a clean, comfortable and inviting place to stay. Add little touches that make your space feel more inviting. You can hang pictures of the area where you live or art from local artists on the walls. Use throw pillows and some small pops of color to make the space look fun, comfortable, and unique. Little details and touches can go a long way.
3. Highlight unique elements of your unit, people want to stay at places with character
People are looking at Airbnb instead of hotels because they want a different experience and a comfortable, unique space. When taking your listing photos (and when writing up your listing), highlight the unique and interesting aspects of your property.
You can focus on things like the comfort of the bed or a really nice sitting area. Don’t forget about your neighborhood or things near your property that people would find cool or unique.
4. Use Good Lighting
Bright spaces look more inviting and spacious. When staging your property for pictures, open all of the blinds and turn the lights on. Just that can make a huge difference in how your property looks to potential guests.
If you can, take your pictures on a nice day when the lighting in your rental is the best. Once you decide on this day and time, take all of the pictures that you need at one time. The pictures will look more complete and professional if they are all in the same style with similar lighting.
5. Take Pictures Outside
Don’t forget to take pictures of the outside of your rentals!
Even though your guests will be most focused on their rooms, they also like to see what they will see when they drive up.
6. Take LOTS of Pictures
Once you’ve gotten everything set up and your lighting right, you don’t want to have to do it again so take TONS of pictures. In the world of digital cameras, you can always delete the pictures that you don’t end up needing.
Airbnb recommends using 25 photos for your listing in order to have the best chance of booking guests, so you want to have lots of options to choose from. Potential guests want to see pictures of every part of the space so they can have a good idea of where they will be staying.
7. Take Pictures of Where Guests will Spend the Most Time
You might have the cutest entryway that a house has ever seen, but guests probably won’t be spending much time there. So, leave it to 1 or 2 pictures of the unique entryway and focus most of your photos on the living room, kitchen, and sleeping area. Take pictures of all of the beds because sleeping arrangements are one of the most important details for a guest in deciding where to stay.
When taking pictures you want to think more like hotel advertising than of real estate advertising. This is a great rule of thumb to keep in mind and to guide your photography session.
8. Use a Real Camera
Cell phones take great pictures, but nothing can beat the photo quality of a real SLR camera. It’s important that you know how to use the camera in order to get the best photo quality, so if this isn’t your strength try to find a friend or family member that might be willing to take your pictures for you.
9. Take Photos in Landscape Format
This one is pretty self-explanatory. The Airbnb platform favors pictures that are in landscape format. They will look better and appear with the right formatting in your listing, so make an effort to take landscape pictures whenever possible.
10. Add captions
You can add captions to all of the photos in your listing, so you should take advantage of this feature. Because you’re familiar with the space the pictures may seem obvious to you, but your potential guests might not know exactly what they are looking at.
When it comes to your photos and writing your listing, more information is generally better. You want to eliminate the guesswork for your guests.